Posts Tagged ‘small business’
Repetition is key. Research has proven this.
Research has also suggested consumers must encounter your brand seven to twelve times before they’re ready to purchase.
So put yourself in front of your target audience over & over again. Repetition is key!
Photo courtesy of: www.marthastewart.com
Many employers think a paycheck is enough of a ‘thanks’ for employees. However, a simple word of appreciation can go far towards motivating employees to perform at the top of their game. Recognition makes your employees feel successful & often leads to them working harder for your brand. Understanding what motivates your employees can help with retention & make your business a fabulous place to work. It also leads to positive buzz by your employees who can serve as excellent word-of-mouth marketing tools.
No matter how long or hard you work on your message, even the most well crafted message can be derailed by spelling or grammatical errors. It shows a lack of professionalism, attention to detail & can negatively affect your business. Freelance editors are available on the cheap, are effective & can help maintain your business’s reputation. If you can’t afford that service, always have someone look over your work & use spell-check regularly.
If your customers are under the age of 30, the majority of them are using social media to do their research on businesses. Research has shown that 35% under 29 (and 14% over 29) use Twitter to find discounts & promotions. Posting a special discount or promotion for your Twitter followers could help create new business & keep your business fresh & current with this demographic. Don’t forget to add your twitter handle to your business cards!
This new year, take a good look at how your business is doing. We would love to help you revamp that logo or help to get your started on your first one! Then, let’s create custom stationery, business cards & all the marketing materials your fresh look will need to help you take off in 2012!
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