Posts Tagged ‘custom stationery’
Repetition is key. Research has proven this.
Research has also suggested consumers must encounter your brand seven to twelve times before they’re ready to purchase.
So put yourself in front of your target audience over & over again. Repetition is key!
Photo courtesy of: www.marthastewart.com
Most of the invitations I design are for weddings. I love weddings and designing amazing stationery sets for them is my passion. But when I get a chance to design something outside of my comfort zone, I jump at the challenge. I was contacted my Dan Hart to create his daughter Madeleine’s bar mitzvah invitations; and he needed them pretty fast. Once we met, finalized the designs and we got the printing rolling. The final outcome was divine.
They wanted to incorporate thermography into the printing as well. Which even though we needed it rush, my printer worked with me to get them ASAP. I love having wonderful vendors to work with! All of the type on the front of the invitation is in a bright blue thermography. Thermography is raised ink which creates a fantastic tactile surface. You can’t help but rub your fingers over it.
For this project I used Envelopments design elements, which worked perfect for Madeleine. Using elements from the Kaleidoscope collection really created something that is fun, fresh and not stuffy, which is exactly what the Hart family wanted for these. Madeleine chose a bright color combo of Chartreuse green and Tibetan blue which she pulled from the painting by Madeleine’s grandfather, Allen M. Hart, that they wanted to incorporate. To save on paper we printed the painting on the back of the main invitation card. This painting has such vibrant colors it all worked perfectly together.
We decided to print on a smooth ecru stock and printed on matching ecru envelopes. We included a custom map and directions for guests to help with attending the event.
LONG BEACH, CALIFORNIA
One of the unique concepts TWC has is to shoot video footage in a section title Clique TV where tips and ideas are shared for questions couples have about their upcoming event. With that we decided to do video introductions of the members of TWC. Check out my video under my About section!
The group consists of several top wedding professionals almost exclusively in Long Beach, California.
The group includes Trini of NOZZA Studio, an event planning studio in downtown Long Beach. Trini is a fantastic planner that I have had the pleasure to work with on several projects. She is actually the only retailer who currently carries Paper Cut Industries wedding collection.
Another amazing talent in the group is Henry of Henry Chen Photography. He has such a great eye for capturing each special moment of any event.
Leading the florals for the group is the ever friendly Deanne of BELLA FiORE. She provides floral arrangements for weddings and large events that are “funky, fresh and fabulous”. How fantastic is that!?
Another fantastic stationery designer in the group is the insanely sweet Gamie of Peach Mailbox. She has created one of the most innovative greeting cards available today. Scented cupcake, hand-stitched cards. Words cannot do her work justice. You must check out her cards which are available at several retailers including at NOZZA’s studio.
Some more additions to the group will be shared soon. I can’t wait to tell you about them as well!