Archive for the ‘Business’ Category
New Gig // Art Director at OC Family Magazine
Life has a fantastic way of taking you down some very interesting roads. Since my last blog post so much has happened. Fair warning, if you aren’t into reading, this one isn’t for you.
This year has been so wonderful yet it has thrown me so many curve balls. The best part by far was I marrying the love of my life, Jason. I’ve never been more sure of anything when I chose to marry him. But, with getting married, moving into a house, and changes for Paper Cut, this year has really been a whirlwind.
In late July I decided to step away from Studio 404 Weddings. Having a studio location was a great milestone for me, but once I moved into our new home, I knew I could have a great home office & clear up some overhead. Then, came the game changer.
I accepted a new position as the new Art Director for OC FAMILY magazine. My minor obsession with magazines started at a young age & I couldn’t have been more excited to a new challenge. OC Family is a fun magazine & I am super excited to be working on leading the brand to a more modern look. You might have noticed I have been pinning more moms, babies & kids on Pinterest. Understanding a brand is the first step in helping give it a fresh look.
What does this mean for Paper Cut Industries? I’ve decided I will only be taking on a few projects at a time. I’m really looking forward to the some exciting projects ahead! But please contact me for availability.
Please check out the latest issue of OC FAMILY featuring my debut cover shoot where I directed the shots with Kajsa James who founded the Maddie James Foundation. I worked on with the amazing photographer Challenge Roddie who captured the drama in the ocean juxtaposed with the beautiful Kajsa in the foreground. Amazing shot.
I am super exited about this journey & I can’t wait to share the December issue with you. We will be featuring lots of work by Lyndsey of Jack & Lola Photography. Stay tuned!
{Styled Chic} Branding Tip No. 6
Repetition Is Key
Repetition is key. Research has proven this.
Research has also suggested consumers must encounter your brand seven to twelve times before they’re ready to purchase.
So put yourself in front of your target audience over & over again. Repetition is key!
Long Beach Graphic Designer
Photo courtesy of: www.marthastewart.com
We offer several branding services ranging from a la carte to full packages. Check it out here.
{Branding} Branding Tip No. 16
Rewarding Work Efforts
Many employers think a paycheck is enough of a ‘thanks’ for employees. However, a simple word of appreciation can go far towards motivating employees to perform at the top of their game. Recognition makes your employees feel successful & often leads to them working harder for your brand. Understanding what motivates your employees can help with retention & make your business a fabulous place to work. It also leads to positive buzz by your employees who can serve as excellent word-of-mouth marketing tools.
We offer several branding services ranging from a la carte to full packages. Check it out here.
{Styled Chic} Branding Tip No. 12
Misspellings Show A Lack of Professionalism
No matter how long or hard you work on your message, even the most well crafted message can be derailed by spelling or grammatical errors. It shows a lack of professionalism, attention to detail & can negatively affect your business. Freelance editors are available on the cheap, are effective & can help maintain your business’s reputation. If you can’t afford that service, always have someone look over your work & use spell-check regularly.
We offer several branding services ranging from a la carte to full packages. Check it out here.
